Woo, Wow, and Win
“This is the book that service business executives have been waiting for.” — Ram Charan, advisor to CEOs and boards, author of The Attackers Advantage

Woo, Wow, and Win book cover

Services are experiences.
Experiences are journeys.
Journeys are designed.

Pleasing customers isn’t enough—you must woo, wow, and win them with great customer experience. Service design is the key that unlocks that door. Thomas A. Stewart and Patricia O’Connell offer services businesses clear, practical strategies for designing and delivering those great experiences—an exercise distinctly different than it is for manufacturers.


WHERE TO BUY

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WHAT THEY ARE SAYING

“In a world reshaped by cloud computing, smart phones, machine learning, and the Internet of things, two themes cut across all sectors: Everything is digital, and everything is a service. Woo, Wow, and Win shows how any business can use Service Design to capitalize on these trends to engage customers, enlist employees, and delight shareholders.” — Geoffrey Moore, author, Crossing the Chasm and Zone to Win

“This book promotes the concept of designing your company around service and offers strategies based on the idea that the design of services is different from manufacturing.”
Andy Polansky, CEO of Weber Shandwick, 16 Books That Top CEOs Think You Should Read, Inc.

“Tom Stewart’s and Patricia O’Connell’s exceptional book is a convincing testimony to the power of having service strategies that are as unique and differentiated as product strategies. It provides deep insights into how you can develop your customers and retain them with superior service. It’s a must read!” — Bill George, Senior Fellow at Harvard Business School, former Chair & CEO of Medtronic, and author of Discover Your True North

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THE AUTHORS

Thomas A. Stewart and Patricia O'Connell Photo credit: Xanthe Elbrick More about the authors

Copyright © Thomas A. Stewart and Patricia O'Connell. All rights reserved.